Epic Sites has developed a systematic Three Key Step process for Designing, Developing, Delivering and Maintaining your impactful website while making sure to increase your online visibility to set you above your competition.
I.S.O - Three Key Steps
Epic Sites – I.S.O. Three Key Steps to Designing, Developing, Delivering and Maintaining your impactful website setting you apart from your competition
1. Individualised Approach
We know every business has different needs. Therefore we take an individualised approach with each customer. We take the time to identify what's working, and what's not working both with your current website and/or in your business and overlay these outcomes to what you want to achieve online.
2. Structured Approach
We then tailor a structured approach to achieving those outcomes for your business. We aren’t just about putting your website online. We are focused on making sure your website is optimised to reach your target audience, making sure you are easily found when customers are searching for products or services that your business offers.
3. Ongoing Upkeep
We understand the importance of ongoing website maintenance and security. Everyday scammers and hackers are trying to infiltrate businesses. Therefore your website must be kept safe with frequent security updates and regular back-ups. Preventative actions are critical, so in times of crisis, your website can back online in no time.
key considerations
Some of the key items we take into consideration at Epic Sites when planning, designing, and developing the best website for your business
Website Goals
What is the primary goal of the site, e.g. to sell or to educate a visitor.
SEO Benefits
What keywords and articles are required to ensure the website ranks well.
User Experience
What do we want the users to experience on this site, e.g. knowledge sharing or do we want them to buy or….?
Ease of Navigation
Thoughtfully designed site layouts so that users can quickly and easily find their way around the site.
Audience Preference
Who is the ideal target audience - are they younger, older or a mix?
Content Type
Should technical information or specific know-how be included to explain how the product/service can benefit the consumer.
Key Content
What topics should be covered and highlighted to help the site rank well within Google and other search engines.
Engaging Visual Design
Aesthetically pleasing design that aligns with the company brand and enhances the users experience. Balanced design that uses white space and doesn't overwhelm.
Quality Graphics
Using consistent branding and relevant imagery that reflects the business and its culture.
Premium Content
Easy-to-read, error-free, and well-written content which is appropriate and appealing to the target audience.
Performance Metrics
i.e. How is the site ranking, how long do visitors stay on the various pages, page loading speed, etc.
Mobile-Friendly
Responsive design so the website renders well across all devices, such as mobile phones and tablets, etc.
Search Functionality
Enabling users to easily search for content or products on the site.
Security
Making sure the site is consistently backed up, secure, and running up-to-date software.
Individualised Approach
As deeply experienced business professionals, we know first-hand that you need more than just a good service or product offering to run a successful business. Success for an established business comes from the combination of many things, including your business culture, your passion, your team, your market, and so on.
If we were to treat all businesses the same it would result in a poor outcome for everybody.
Therefore, we take an individualised approach with each new customer and their business. We want to understand your market and your position within that market. We will spend time speaking with you and your key team members along with researching your market, so we become familiar with it, almost as if we were a potential customer. The more we know, the better we can position your business online.
Knowing what is currently working and what is not working with both your current website (if you have one) and the business helps us help you to achieve more online. The more we understand about your business and your business aspirations, the more we can incorporate this into a winning website for you.
This individualised approach gives us an edge over our competitors, as understanding your desires and outcomes can be translated onto your online presence – your website.
Structured Approach
Now that we have a sound understanding of your business, your goals and aspirations, we formulate a plan to how this is best represented in a website for you.
Our starting point is not, how do we want this site to look. Sure you need an eye-catching website, but more importantly, you need a website that instantly and simply conveys what your business does/offers.
Due to the overwhelming amount of information we come into contact with every day, our attention span is brief. Your site needs to ‘grab’ visitors’ attention immediately, generally within a few seconds to ensure they stay on your site and learn more about your offering.
Our structured methodology enables us to deliver fully optimised websites that immediately provide all the key ingredients to your visitors, so they become interested in learning more about your business/offer and ideally turn into customers.
In addition, once your website is launched it requires ongoing assessment and review of its performance and ranking. Equally, it is important to measure your website’s ranking and performance against your competitors and make the necessary tweaks to improve when and where necessary.
Ongoing Upkeep
Like anything technology-related, websites that aren’t regularly maintained become potential targets for online hackers (security threats). With ever-changing technology, your website could soon become under-performing, meaning it runs slow for visitors giving a poor user experience. Your website could be impacted by changing algorithms, again impacting the speed and performance of your website.
As business professionals, we understand that your focus needs to be on operating your business, not having to worry about regular maintenance and updates of your website which prevent it from being exposed to potential security threats, vulnerabilities, and potential loss of revenue.
Preventative actions are always significantly cheaper and less intrusive than reactive ad hoc work when things go wrong or stop working. Check out our Ongoing Maintenance Packages.
Our support team is on hand at all stages to assist with the smallest of changes, through to ongoing support and maintenance.